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“ On the Web, producers have this delicious freedom to produce content as long as it should be. They’re starting to take advantage of that.
—
New York Times media writer Brian Stelter just published a great piece: Rise of Web Video, Beyond 2-Minute Clips.
In it, he chronicles something our head of content, Eric Mortensen, began noticing last fall: that shows with longer episodes, such as Nostalgic Critic and Momversation, were starting to really take off.
The trend has continued, showing something pretty significant happening in the market - people are watching Web shows like they’d watch TV shows, and no longer just snacking, but staying to watch entire episodes, even if they’re ten, fifteen or twenty minutes long.
