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Sunday July 5, 2009

Large quote
On the Web, producers have this delicious freedom to produce content as long as it should be. They’re starting to take advantage of that.

New York Times media writer Brian Stelter just published a great piece: Rise of Web Video, Beyond 2-Minute Clips.

In it, he chronicles something our head of content, Eric Mortensen, began noticing last fall: that shows with longer episodes, such as Nostalgic Critic and Momversation, were starting to really take off.

The trend has continued, showing something pretty significant happening in the market - people are watching Web shows like they’d watch TV shows, and no longer just snacking, but staying to watch entire episodes, even if they’re ten, fifteen or twenty minutes long.

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