The same is true of creating video information and entertainment, which is why blip exists. This trend also exists in other industries. Creative people — and professionals — are becoming increasingly independent in their work. They therefore need to either become experts in other (adjacent) areas or work with people who provide those services.

At blip we call them “services of scale.” We figure that most show creators are good at creating their show, but they need help with technology, workflow automation, distribution, business development, marketing, PR, and ad sales. Most show creators either aren’t very good at these things or are too small to have these services in house (you need quite a bit of volume to support, for example, a national sales team). So we provide these services to independent show creators in exchange for a revenue share.

Pretty simple. I’m rather surprised that a similar business hasn’t emerged by now for bloggers. Federated Media is probably the closest.