This is a pivotal time in marketing.  Everyone is hurting, from the brands to the agencies to the media companies.  

This is the kind of time in which the marketing conversation shifts.  It’s not just about eyeballs anymore.  New media doesn’t attract dollars like flypaper in a down economy.  Test budgets are down or nonexistent.

In this climate only one thing really works: Delivering real, measurable value to advertisers.  That means that we must charge reasonable prices and we must become partners with agencies and with their clients.  Their success is our success.  This is not a zero sum game.

Our advertising products must create value, which is to say that they must add more to the bottom line of the advertiser than they spend.  

And that, in a nutshell, is blip’s focus for 2009.