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Making money with video

Wednesday March 11, 2009

At last night’s Video 2.0 meet-up a number of people asked about how many people had made money with videos on blip.tv.  Some, maybe, even engaged in some trash talk.

Last month a USA Today story came out that talked, among other things, about how much money people had earned on blip.  I wrote a follow-up to that story noting that advertising is still unreliable.

Some people are making money right now.  There are shows on blip that have received rather large checks.  I have one hanging in my office.  It’s for $26,481.20.  It’s not the largest check we’ve ever sent to a content creator, it’s the largest check we’ve ever sent to a content creator who wasn’t directly sponsored by a brand.

The reality is that these checks are exceptions at this point in history.  In order to earn any money at all on blip.tv you have to opt into advertising.  In order to earn real money you have to have significant traffic.  And a little bit of luck.  And a show that is “advertiser friendly.”

If your goal in creating a Web show is simply to make money you’re simply not doing it right.

We’re working incredibly hard to make independent Web show production a self-sustaining business.  It’s about all we do.  In the last two days we’ve closed two major advertising deals for blip.tv show creators.  But we’re the first to tell you that it’s difficult.  It’s not easy.  Web video is not a get rich quick scheme.

10 notes:

  1. easywaystomakemoremoney reblogged this from soupsoup
  2. caseydonahue reblogged this from soupsoup and added:
    Are you in it for the money? Or in it for the love?
  3. soupsoup reblogged this from blakeley and added:
    I agree with Mike and Blakeley but I think you need to put as much work into hustling as you do into your content. What...
  4. blakeley reblogged this from bliptv and added:
    right.” This can be said of every side project you...do something creative chances...
  5. adamiss reblogged this from bliptv
  6. bliptv posted this