Zach, John and I are at the Advertising Research Foundation in Manhattan participating in ComSCore’s video advisory meeting.  They’ve assembled a great group of people here and together, over the course of about five hours, we’re going to solve the world’s problems.  First up: accurate cross-platform and cross-syndication measurement.

Accurate measurement is a key foundational element required to get more dollars into the online video space.  Credit goes to ComScore for putting this group together to learn what metrics and approaches people consider important.